COLORADO’S BEST-KEPT SECRET Longmont, Colorado – Ranked the #1 Boomtown in the U.S. – Launches National Campaign to Attract Top Talent

Longmont, CO (August 4, 2020) – Longmont, Colorado – a city 30 miles north of Denver with a population of nearly 100,000 – has launched a national campaign to attract top talent and job seekers to the area.

Funded by business investors and local partners and spearheaded by Longmont Economic Development Partnership (Longmont EDP), the campaign takes a novel approach to attracting and retaining top talent for Longmont’s existing and future employers.

“We are focusing on talent and people looking for jobs and wanting to relocate because we know that the quality of a workforce – their skills and talents, as well as their emotional well-being – is vitally important to executives in making location and expansion decisions,” said Jessica Erickson, president and CEO of the Longmont EDP.

The campaign will focus on key geographic areas, including Boston, Seattle, Salt Lake City, Portland, and Minneapolis. These areas were chosen, Erickson said, because they have a similar and high Industry Location Quotient (meaning high concentration in Longmont’s target industries) and a high Occupation Location Quotient (meaning high concentration in the talent pool that’s relevant to the city’s target industries).

“Longmont brings together innovation, creativity, and entrepreneurial grit with an unparalleled quality of life,” Erickson added. “People live here because of the beautiful mountains, the access to outdoor activities, the brewpubs and nationally known restaurants, the weather…and they work here because of the strong work/life balance, advancement opportunities, and the innovative companies in Longmont.”

The campaign takes a multi-pronged and integrated marketing approach that will include paid and organic social campaigns, public relations and media relations outreach, and a website refresh.

Longmont is perfectly positioned for this push, Erickson added, noting that the city has had a 1.2 percent average annual economic growth since 2013. It is home to a number of advanced technology companies that are engaged in cutting-edge R&D, and the translation of ideas into products. Names like Intel, Seagate, Xilinx, Western Digital, Micron, Sticker Giant, AveXis, J.M. Smucker Company, Left Hand Brewing, Oskar Blues, and others populate Longmont’s industry landscape. In Longmont alone, more than 200 global companies have a presence and employ more than 11,000.

In 2019 Longmont was named the #1 Boomtown in the U.S. by smartasset.com

“We are Colorado’s best-kept secret, but it’s one that we want everyone to know about,” Erickson said.

Longmont’s key industries clusters include:

SMART MANUFACTURING: Longmont is a national center for the manufacturing of tomorrow, where leading companies are designing and building the next frontier of advanced manufacturing technology. Companies here are creating everything from optical devices to smart city technology, storage batteries to surgical tools. These are the companies that are building the devices that redefine the ways today’s industries operate and that make the reality of whole new industries happen.

JOBS: 2,154

PROJECTED 5-YEAR GROWTH: 1.8%

AVERAGE EARNINGS: $96,480

FOOD & BEVERAGE: Food and beverage companies are a well-established cornerstone of Longmont’s industrial diversity. We are not only home to national breweries, craft distilleries and artisan eateries, we are also a hub for national and international food companies and their manufacturing. This is a place where you can build a reputation and a career in the food & beverage industry while you tantalize taste buds and influence tastemakers across the globe.

JOBS: 699

PROJECTED 5-YEAR GROWTH: 15.7%

AVERAGE EARNINGS: $51,820

KNOWLEDGE CREATION & DEPLOYMENT: Longmont is a center for new knowledge and breakthroughs. We are a national hub for cutting-edge R&D and deployment in engineering, physical and life sciences. You will find numerous private research labs in our community, as well as medical, pharma, and bioengineering and biotechnology companies looking to hire innovative thinkers who can help them push the boundaries of our scientific knowledge.

JOBS: 1,857

PROJECTED 5-YEAR GROWTH: 5%

AVERAGE EARNINGS: $127,430

The second pillar of the national efforts will include outreach to site selectors and corporate relocation and expansion decision-makers.

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ABOUT Longmont EDP: A 501(c)6 non-profit organization founded in 1981, Longmont EDP is funded with both public and private dollars. More than 120 private sector businesses join the City of Longmont, Boulder County, and Platte River Power Authority as our economic partners. Longmont Economic Development Partnership leads a comprehensive approach to building an economic ecosystem that not only supports but champions businesses and their owners. From world-famous brewers to smart manufacturing plants, specialized business catalysts to world-class research facilities, our businesses in Longmont build an economy that champions growth, prosperity, and inclusion. Longmont’s newly launched economic development strategy, Advance Longmont 2.0, focuses on quality job creation and business investment. We activate a powerful civic infrastructure that identifies problems, creates innovative solutions, and implements these programs across partner organizations. For us, Advance Longmont means doing it together. Learn more at www.longmont.org.

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“Longmont has been my home off and on since I moved to Colorado more than 12 years ago. I fell in love with the community and in 2015 decided to make it my permanent home. Because of the strong ties with the community, there was no question when I founded Rigid Bits in 2017 that it is where we would set our roots down. As an added bonus, NextLight is the fastest internet service provider in the country, which is a great fit for us.

Rigid Bits provides cybersecurity services to businesses nationwide, providing valuable insight to prevent attacks and respond immediately to cybersecurity events. Since 2017, we have supported 70 businesses across 17 states and a variety of industries. We have experienced 300% year-over-year growth with no signs of slowing down. Our plans are to continue to expand Rigid Bits’ services to support businesses in all industries with their cybersecurity needs, changing the way we work as the industry and threats change. As our growth continues, we will bring on new employees and just last month moved into larger office space in Longmont in preparation for our future”.

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