Site Aims to Position Longmont as Ideal Location for Talent and Industry
Longmont, CO (May 10, 2022) – Longmont Economic Development Partnership has launched a new website designed to support national talent acquisition and pique the interest of prospective employees and businesses across numerous industries to relocate to Longmont. Longmont EDP projects 8 percent job growth in the Longmont area over the next five years. The new site’s URL is longmont.org.
The site, designed and deployed by Avocet Communications, captures the essence of living and working in Longmont, its thriving business community and employment opportunities, its variety of neighborhood options, its stellar schools, its nationally known restaurants and entertainment, and its proximity to world-class outdoor activities. The new design and functionality represent a shift in philosophy of the purpose and audience of an economic development website.
“The new website’s functionality presents a strong offering to our national talent audience by allowing them to search for jobs and to find the best Longmont neighborhood for them,” Jessica Erickson, president of Longmont EDP said. “And it goes further by integrating other sites and organizations they need to know about to make an informed decision for their lives and for their careers. The site also provides Longmont EDP the ability to capture user information to remarket to them and assist in making that decision more personal and more impactful.”
In addition to prospective employees, Erickson added that the site will be utilized by site selectors, businesses, and stakeholders from across the country looking for data and compelling information about Longmont that will assist in getting the city “on the list” for consideration.
Site attributes include:
- A link to Longmont Career Pathways, a newly unveiled platform built by Longmont-based technology company Indigo Education Company that helps individuals in career selection or transition. Visitors will have a quick and easy way to look for jobs in Longmont and/or have the option to take a career matching quiz that can point users toward education and training opportunities.
- An interactive “choose your Longmont neighborhood” section. This Cornerstone Home Lending-created experience includes a fun quiz that helps users narrow down and learn more about various Longmont neighborhoods and links to a proprietary home search app.
- A new data hub that includes data points, charts, and maps that highlight some of the key metrics for understanding Longmont’s economy in terms of workforce, industry, and livability.
- Links to local lifestyle and family-related sites such as the St. Vrain Valley School District and surrounding colleges, groups that represent Longmont’s entrepreneurial ecosystem, Visit Longmont, and the Longmont Downtown Development Authority.
“Indigo, in partnership with Longmont EDP, is thrilled to offer meaningful career exploration for our company’s hometown,” said Sheri Smith, CEO and founder of at Indigo Education Company. “Our Pathway platform allows existing and new community members to discover their intrinsic gifts and find rewarding jobs locally. This tool also helps Longmont employers connect with team members who align with their businesses’ culture and values. It’s a win-win for the future of work!”
Lonnie Jenkins, vice president/regional market manager of Cornerstone Home Lending, said, “We’re excited to launch Cornerstone Home Lending’s “choose your neighborhood” section to help individuals make the best decision for themselves and their family. Not only will the new Longmont EDP site help users find a place to live and a job, it will help them unlock all the amazing resources Longmont has to offer, from the amazing neighborhoods, restaurants, outdoor space, to the world class school districts. In addition, the website helps bring businesses, large and small, together with talent, government, and community.”
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ABOUT Longmont EDP: A 501(c)6 non-profit organization founded in 1981, Longmont EDP is funded with both public and private dollars. More than 120 private sector businesses join the City of Longmont, Boulder County, and Platte River Power Authority as our economic partners. Longmont Economic Development Partnership leads a comprehensive approach to building an economic ecosystem that not only supports but champions businesses and their owners. From world-famous brewers to smart manufacturing plants, specialized business catalysts to world-class research facilities, our businesses in Longmont build an economy that champions growth, prosperity, and inclusion. Longmont’s newly launched economic development strategy, Advance Longmont 2.0, focuses on quality job creation and business investment. We activate a powerful civic infrastructure that identifies problems, creates innovative solutions, and implements these programs across partner organizations. For us, Advance Longmont means doing it together. Learn more at www.longmont.org.
